If Olympic medals are not enough to make one proud and excited to be Pinoy right now, Pepsi is bringing another reason for us to sustain this much-needed feeling. The beautiful faces of our local celebrities, top-billed by Kathryn Bernardo and Daniel Padilla, are gracing the screens of the bustling streets of New York and Los Angeles, USA. The global beverage giant is currently showcasing its #PepsiHitSaSarap campaign material in Times Square, N.Y.C., and Downtown L.A., featuring Billboard Music Awards-nominee SB19, collegiate basketball hotshot Ricci Rivero, and internet sensation Mimiyuuuh, bringing a bit of the Philippines to the Filipinos abroad.
Pepsi’s Hit Sa Sarap campaign is all about the importance of enjoying meal time with friends and family showcased in a true Pepsi way that is hip and fun, utilizing music and vibrancy. As Filipinos, dining is an event that is looked forward to, especially during special occasions, and not a mere functional necessity. Given this, the elements of elevating a dining experience is essential to every meal. But just what makes a regular lunch or dinner good? The answer is basic. Food. And while most would stop here, many others would want to take the dining occasion even further. How? Through beverage pairing. And that’s where Pepsi comes in.
Pepsi is like the best friend that complements every meal made up of all good food there is. Be it with everyone’s favorite DTI-standard adobo, the crispiest chicken, the tastiest burgers and fries, the glorious inihaw na liempo, or just about anything one craves for, Pepsi literally and figuratively adds fizz to every meal. Pair these delicious Pinoy dishes with Pepsi, and that becomes a meal that is hit sa sarap.
As seen in the Pepsi commercial, sharing delicious meals over a Pepsi becomes not just yummier but definitely more special. What could have been just a regular lunch or dinner becomes a dining experience to remember.
Check out the new Hit sa Sarap ad here. Follow @pepsiphilippines on Facebook, Instagram, Youtube, and Twitter. Post your #PepsiHitSaSarap photos and tag us on IG.
Pepsi is available in all leading supermarkets, convenience stores, and sari-sari stores nationwide.