VIDEO: Sift – Launch pitch Phocuswright Conference 2019


Dynamic Friction can assist efforts to reduce longstanding problems like false positives and growing problems like account takeovers.

Jeff Sakasegawa, trust and safety architect at Sift.

For e-commerce leaders, protection and growth aren’t tradeoffs. Reducing fraud while delivering great user experiences is only possible by incorporating the three elements of Dynamic Friction.

Accurate risk assessments: every interaction contains clues about how trustworthy a user is. Machine learning pieces together thousands of signals to dynamically guide your users to the right experience.

Custom experiences: eliminate friction for trusted users, block risky interactions, and apply additional verification to everything in between — so every users has a tailored experience.

Automation at scale: as a brand grows, so do user expectations. Compnaies need the capability to route customers to the appropriate experience instantly — whether they have thousands of customers or millions.

Here is Sift‘s pitch:

Sift – Launch – The Phocuswright Conference

And further analysis in the PhocusWire Studio:

Sift interview (PhocusWire @ Phocuswright Conference 2019)

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